Why TV Advertising?

Point blank: TV advertising is one of the most effective tools for patient recruitment. Unlike print or even social media, TV has the ability to get significant and HIGHLY QUALIFIED leads in a short amount of time. Here's what you need to know about TV advertising:

They're Watching

Newspaper reading is down; smartphone usage is up. 96% of U.S. homes have a TV, while 81% have internet access and 72% have a smartphone. 80% of all ‘screen watching’ happens in front of a TV.

TV Reaches More People

TV reaches 90% of adults 18+ most days, more than any other advertising medium. Nielsen reports people are watching more TV than ever before: 86.4% of all video consumption is on traditional live broadcast TV.
(Nielsen Cross Platform Report, Q2, 2014)

Consumers Prefer TV Ads

Research overwhelmingly suggests TV is the most effective, influential, educational, and well-liked form of advertising. Position yourself for trust and credibility.

Reach among 18+ Adults

TV
90%
Internet
73%
Radio
60%
Newspaper
36%

Consumption among 18+ Adults (hrs.)

TV - 4.5 hrs per day
100%
AM/FM Radio - 2.75 hrs per day
61%
Smartphone - 1.5 hrs per day
33%
Internet on a Computer - 1 hr per day
22%

TV performs 3x better in brand recall and ‘high engagement’ than radio.

 

 

55% of people believe TV is the most influential form of advertising (2nd place is the internet at 19.6%).

BBM Analytics March 2014 – TVB Attitudinal Survey 2014

Advantages of TV Advertising

FAST REACH

TV advertising reaches more people – in a broader demographic – more quickly than any other medium.

CONVERSION

TV consistently delivers higher conversion rates than any other advertising medium.

INCREASES ONLINE EFFECTIVENESS

TV advertising drives people online – 86% of tablet owners and 89% of smartphone owners use their devices while watching TV.

BUILDS AWARENESS

TV advertising builds awareness and generates interest faster than any other medium.

SENIORS ARE WATCHING

TV advertising reaches seniors: Adults 65+ watch 47.5 hours of TV per week as opposed to 12 radio and 3 internet hours each week.
(Nielsen Cross Platform Report, Q2, 2014)

PRIVACY

TV Advertising provides the viewer with a greater sense of privacy than any other advertising medium. Ideal for conveying – and responding to – potentially sensitive information.

Contact

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