Reach among 18+ Adults
Consumption among 18+ Adults (hrs.)
TV performs 3x better in brand recall and ‘high engagement’ than radio.
TV advertising reaches more people – in a broader demographic – more quickly than any other medium.
TV consistently delivers higher conversion rates than any other advertising medium.
TV advertising drives people online – 86% of tablet owners and 89% of smartphone owners use their devices while watching TV.
TV advertising builds awareness and generates interest faster than any other medium.
TV advertising reaches seniors: Adults 65+ watch 47.5 hours of TV per week as opposed to 12 radio and 3 internet hours each week.
(Nielsen Cross Platform Report, Q2, 2014)
TV Advertising provides the viewer with a greater sense of privacy than any other advertising medium. Ideal for conveying – and responding to – potentially sensitive information.